Real case: Boutique Hotel in La Araucanía drove 40% more direct bookings with AI Concierge

The problem: bookings lost after hours

A boutique hotel in La Araucanía (12 rooms, lake district) received half of its booking inquiries after 8 PM — when nobody was at the front desk. Every unanswered inquiry mostly became a Booking.com reservation with a 15-18% commission, or went to a competitor.

The intervention: AI Concierge on WhatsApp + web chat

We deployed ATH's Digital AI Concierge connected to the hotel's WhatsApp and website chat:

• Answers availability, pricing and policies in under 3 seconds, 24/7.
• Captures name, phone and estimated date from every inquiry.
• Books tentative reservations and escalates to the owner only for payments or exceptions.
• Replies in Spanish and English automatically.

Pilot results (60 days)

• +40% direct bookings vs. the previous 60 days.
• Average response time: 4 seconds (previously 3.2 hours on average after hours).
• 100% of inquiries answered.
• Commissions avoided worth ~1.6 minimum wages on incremental volume.

Internal pilot figures from the client's first 60 days; performance varies by season and operation.

How to replicate it

The same package works for hotels, cabins, hostels and Airbnb hosts: AI Receptionist from CLP 98,000/month, with an estimated 5-day setup.